Challenge / Purpose

To encourage the population to follow simple actions to prevent the mosquito-borne disease, asking for the collective commitment as a way of care.

Strategy

We developed the communication proposal integrally which focused on two key complementary concepts: on one hand, the simplicity of prevention measurements, on the other hand, the request for personal and collective responsibility in this challenge. The campaign used pieces of awareness in different formats with three thematic axes particular of this health problem: prevention of breeding place of mosquitoes, prevention of mosquito bites and symptoms recognition.

“To communicate is to build culture, and in this particular subject, the challenges is to build care and prevention culture.”