{"id":6588,"date":"2023-08-25T22:31:04","date_gmt":"2023-08-25T22:31:04","guid":{"rendered":"https:\/\/ejem.com.ar\/communications-campaign-for-the-spotlight-initiative-in-argentina\/"},"modified":"2025-02-10T23:55:22","modified_gmt":"2025-02-10T23:55:22","slug":"communications-campaign-for-the-spotlight-initiative-in-argentina","status":"publish","type":"post","link":"https:\/\/ejem.com.ar\/en\/communications-campaign-for-the-spotlight-initiative-in-argentina\/","title":{"rendered":"Communications Campaign for the Spotlight Initiative in Argentina"},"content":{"rendered":"\n<h4 class=\"wp-block-heading\">Challenge \/ objective<\/h4>\n\n\n\n<p>To disseminate the work carried out by the Spotlight Initiative in Argentina since 2019 highlighting the actions carried out and their results.<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\">Strategy:<\/h4>\n\n\n\n<p>We developed the claim and the identity of the campaign with the aim of making visible the key contributions of the Initiative for the end of gender violence in Argentina, with a strong anchor in the platform <a href=\"http:\/\/sinviolenciasdegenero.ar\/\">sinviolenciasdegenero.<\/a><a href=\"http:\/\/sinviolenciasdegenero.ar\/\" target=\"_blank\" rel=\"noreferrer noopener\">ar<\/a> <a href=\"http:\/\/sinviolenciasdegenero.ar\/\">.<\/a> For this purpose, we created plaques, carousels and audiovisuals for social networks, radio and PNT spots, brochures, stickers and institutional notebook. We also made the integral advertising in networks with plaques, reels and audiovisuals and in national and local radio stations in the province of Salta.  <\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-color\" style=\"color:#888888;font-size:1.1em\"><em>&#8220;Let&#8217;s be part of the transformation. Let&#8217;s put an end to violence&#8221;.<\/em><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-image-gallery-block-image-gallery-block\"><div class=\"eb-parent-wrapper eb-parent-eb-image-gallery-q1cgm \"><div class=\"eb-gallery-img-wrapper eb-image-gallery-q1cgm grid overlay-bottom caption-style-0   no-isotope \" data-id=\"eb-image-gallery-q1cgm\"><a href=\"https:\/\/ejem.com.ar\/wp-content\/uploads\/2023\/08\/transicion-spotlight-img_cuaderno.jpg\" rel=\"noopener\" data-fslightbox=\"gallery\" data-type=\"image\" class=\"eb-gallery-img-content eb-filter-img-\"><span class=\"eb-gallery-link-wrapper\"><img decoding=\"async\" class=\"eb-gallery-img\" src=\"https:\/\/ejem.com.ar\/wp-content\/uploads\/2023\/08\/transicion-spotlight-img_cuaderno.jpg\" image-index=\"0\" alt=\"\"\/><\/span><\/a><a href=\"https:\/\/ejem.com.ar\/wp-content\/uploads\/2024\/04\/transicion-spotlight-redes-1.jpg\" rel=\"noopener\" data-fslightbox=\"gallery\" data-type=\"image\" class=\"eb-gallery-img-content eb-filter-img-\"><span class=\"eb-gallery-link-wrapper\"><img decoding=\"async\" class=\"eb-gallery-img\" src=\"https:\/\/ejem.com.ar\/wp-content\/uploads\/2024\/04\/transicion-spotlight-redes-1.jpg\" image-index=\"1\" alt=\"\"\/><\/span><\/a><a href=\"https:\/\/ejem.com.ar\/wp-content\/uploads\/2024\/04\/transicion-spotlight-redes-2.jpg\" rel=\"noopener\" data-fslightbox=\"gallery\" data-type=\"image\" class=\"eb-gallery-img-content eb-filter-img-\"><span class=\"eb-gallery-link-wrapper\"><img decoding=\"async\" class=\"eb-gallery-img\" src=\"https:\/\/ejem.com.ar\/wp-content\/uploads\/2024\/04\/transicion-spotlight-redes-2.jpg\" image-index=\"2\" alt=\"\"\/><\/span><\/a><a href=\"https:\/\/ejem.com.ar\/wp-content\/uploads\/2023\/08\/transicion-spotlight-polidiptico-3.jpg\" rel=\"noopener\" data-fslightbox=\"gallery\" data-type=\"image\" class=\"eb-gallery-img-content eb-filter-img-\"><span class=\"eb-gallery-link-wrapper\"><img decoding=\"async\" class=\"eb-gallery-img\" src=\"https:\/\/ejem.com.ar\/wp-content\/uploads\/2023\/08\/transicion-spotlight-polidiptico-3.jpg\" image-index=\"3\" alt=\"\"\/><\/span><\/a><a href=\"https:\/\/ejem.com.ar\/wp-content\/uploads\/2024\/04\/transicion-spotlight-polidiptico-2.jpg\" rel=\"noopener\" data-fslightbox=\"gallery\" data-type=\"image\" class=\"eb-gallery-img-content eb-filter-img-\"><span class=\"eb-gallery-link-wrapper\"><img decoding=\"async\" class=\"eb-gallery-img\" src=\"https:\/\/ejem.com.ar\/wp-content\/uploads\/2024\/04\/transicion-spotlight-polidiptico-2.jpg\" image-index=\"4\" alt=\"transicion-spotlight-polidiptico-2\"\/><\/span><\/a><a href=\"https:\/\/ejem.com.ar\/wp-content\/uploads\/2024\/04\/transicion-spotlight-polidiptico-1.jpg\" rel=\"noopener\" data-fslightbox=\"gallery\" data-type=\"image\" class=\"eb-gallery-img-content eb-filter-img-\"><span class=\"eb-gallery-link-wrapper\"><img decoding=\"async\" class=\"eb-gallery-img\" src=\"https:\/\/ejem.com.ar\/wp-content\/uploads\/2024\/04\/transicion-spotlight-polidiptico-1.jpg\" image-index=\"5\" alt=\"transicion-spotlight-polidiptico-1\"\/><\/span><\/a><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Challenge \/ objective To disseminate the work carried out by the Spotlight Initiative in Argentina since 2019 highlighting the actions carried out and their results. Strategy: We developed the claim and the identity of the campaign with the aim of making visible the key contributions of the Initiative for the end of gender violence in [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":6395,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_eb_attr":"","footnotes":""},"categories":[139],"tags":[],"class_list":["post-6588","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-strategies-and-campaigns"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Communications Campaign for the Spotlight Initiative in Argentina - [ejem!]<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ejem.com.ar\/en\/communications-campaign-for-the-spotlight-initiative-in-argentina\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Communications Campaign for the Spotlight Initiative in Argentina - [ejem!]\" \/>\n<meta property=\"og:description\" content=\"Challenge \/ objective To disseminate the work carried out by the Spotlight Initiative in Argentina since 2019 highlighting the actions carried out and their results. 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