{"id":6632,"date":"2023-08-11T20:51:35","date_gmt":"2023-08-11T20:51:35","guid":{"rendered":"https:\/\/ejem.com.ar\/amigodatecuenta\/"},"modified":"2025-02-10T23:53:24","modified_gmt":"2025-02-10T23:53:24","slug":"campaign-amigodatecuenta","status":"publish","type":"post","link":"https:\/\/ejem.com.ar\/en\/campaign-amigodatecuenta\/","title":{"rendered":"Campaign \u201cAmigoDateCuenta\u201d"},"content":{"rendered":"\n<h4 class=\"wp-block-heading\">Challenge \/ Purpose<\/h4>\n\n\n\n<p>Encourage men to be able to identify chauvinist mandates, so that they can question them and build new masculinities.<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\">Strategy:<\/h4>\n\n\n\n<p>We developed the <a href=\"https:\/\/amigadatecuenta.com.ar\/\">landing campaign<\/a> addressed to men adolescents and young men, as well as a graphic notification and a series of stickers for Whatsapp that propose a masculinity model without violence or stereotypes.<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-color\" style=\"color:#888888;font-size:1.1em\"><em>We must have the courage to question the chauvinism that circulates among us. To break with violence, not with friendship.<\/em><\/p>\n\n\n\n<div style=\"height:2em\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-image-gallery-block-image-gallery-block\"><div class=\"eb-parent-wrapper eb-parent-eb-image-gallery-ydlmi05 \"><div class=\"eb-gallery-img-wrapper eb-image-gallery-ydlmi05 grid overlay-bottom caption-style-0   no-isotope \" data-id=\"eb-image-gallery-ydlmi05\"><a href=\"https:\/\/ejem.com.ar\/wp-content\/uploads\/2023\/08\/ADC_2-1.jpg\" rel=\"noopener\" data-fslightbox=\"gallery\" data-type=\"image\" class=\"eb-gallery-img-content eb-filter-img-\"><span class=\"eb-gallery-link-wrapper\"><img decoding=\"async\" class=\"eb-gallery-img\" src=\"https:\/\/ejem.com.ar\/wp-content\/uploads\/2023\/08\/ADC_2-1.jpg\" image-index=\"0\" alt=\"\"\/><\/span><\/a><a href=\"https:\/\/ejem.com.ar\/wp-content\/uploads\/2023\/08\/ADC_4-1.jpg\" rel=\"noopener\" data-fslightbox=\"gallery\" data-type=\"image\" class=\"eb-gallery-img-content eb-filter-img-\"><span class=\"eb-gallery-link-wrapper\"><img decoding=\"async\" class=\"eb-gallery-img\" src=\"https:\/\/ejem.com.ar\/wp-content\/uploads\/2023\/08\/ADC_4-1.jpg\" image-index=\"1\" alt=\"\"\/><\/span><\/a><a href=\"https:\/\/ejem.com.ar\/wp-content\/uploads\/2023\/08\/ADC_5-1.jpg\" rel=\"noopener\" data-fslightbox=\"gallery\" data-type=\"image\" class=\"eb-gallery-img-content eb-filter-img-\"><span class=\"eb-gallery-link-wrapper\"><img decoding=\"async\" class=\"eb-gallery-img\" src=\"https:\/\/ejem.com.ar\/wp-content\/uploads\/2023\/08\/ADC_5-1.jpg\" image-index=\"2\" alt=\"\"\/><\/span><\/a><a href=\"https:\/\/ejem.com.ar\/wp-content\/uploads\/2023\/08\/ADC_6-1.jpg\" rel=\"noopener\" data-fslightbox=\"gallery\" data-type=\"image\" class=\"eb-gallery-img-content eb-filter-img-\"><span class=\"eb-gallery-link-wrapper\"><img decoding=\"async\" class=\"eb-gallery-img\" src=\"https:\/\/ejem.com.ar\/wp-content\/uploads\/2023\/08\/ADC_6-1.jpg\" image-index=\"3\" alt=\"\"\/><\/span><\/a><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Challenge \/ Purpose Encourage men to be able to identify chauvinist mandates, so that they can question them and build new masculinities. Strategy: We developed the landing campaign addressed to men adolescents and young men, as well as a graphic notification and a series of stickers for Whatsapp that propose a masculinity model without violence [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":6259,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_eb_attr":"","footnotes":""},"categories":[140],"tags":[],"class_list":["post-6632","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-web-and-digital-developments"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Campaign \u201cAmigoDateCuenta\u201d - [ejem!]<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ejem.com.ar\/en\/campaign-amigodatecuenta\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Campaign \u201cAmigoDateCuenta\u201d - [ejem!]\" \/>\n<meta property=\"og:description\" content=\"Challenge \/ Purpose Encourage men to be able to identify chauvinist mandates, so that they can question them and build new masculinities. 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