{"id":6650,"date":"2023-08-11T16:38:49","date_gmt":"2023-08-11T16:38:49","guid":{"rendered":"https:\/\/ejem.com.ar\/give-us-a-hand\/"},"modified":"2025-01-26T21:00:57","modified_gmt":"2025-01-26T21:00:57","slug":"give-us-a-hand","status":"publish","type":"post","link":"https:\/\/ejem.com.ar\/en\/give-us-a-hand\/","title":{"rendered":"Give us a hand"},"content":{"rendered":"\n<h4 class=\"wp-block-heading\">Challenge \/ Purpose<\/h4>\n\n\n\n<p>To encourage the population to follow simple actions to prevent the mosquito-borne disease, asking for the collective commitment as a way of care.<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\">Strategy<\/h4>\n\n\n\n<p>We developed the communication proposal integrally which focused on two key complementary concepts: on one hand, the simplicity of prevention measurements, on the other hand, the request for personal and collective responsibility in this challenge. The campaign used pieces of awareness in different formats with three thematic axes particular of this health problem: prevention of breeding place of mosquitoes, prevention of mosquito bites and symptoms recognition.<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-color\" style=\"color:#888888;font-size:1.1em\"><em>\u201cTo communicate is to build culture, and in this particular subject, the challenges is to build care and prevention culture.\u201d<\/em><\/p>\n\n\n\n<div style=\"height:2em\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-image-gallery-block-image-gallery-block\"><div class=\"eb-parent-wrapper eb-parent-eb-image-gallery-ydlmi05 \"><div class=\"eb-gallery-img-wrapper eb-image-gallery-ydlmi05 grid overlay-bottom caption-style-0   no-isotope \" data-id=\"eb-image-gallery-ydlmi05\"><a href=\"https:\/\/ejem.com.ar\/wp-content\/uploads\/2023\/08\/camp-dengue-T_01.jpg\" rel=\"noopener\" data-fslightbox=\"gallery\" data-type=\"image\" class=\"eb-gallery-img-content eb-filter-img-\"><span class=\"eb-gallery-link-wrapper\"><img decoding=\"async\" class=\"eb-gallery-img\" src=\"https:\/\/ejem.com.ar\/wp-content\/uploads\/2023\/08\/camp-dengue-T_01.jpg\" image-index=\"0\" alt=\"\"\/><\/span><\/a><a href=\"https:\/\/ejem.com.ar\/wp-content\/uploads\/2023\/08\/camp-dengue-T_02.jpg\" rel=\"noopener\" data-fslightbox=\"gallery\" data-type=\"image\" class=\"eb-gallery-img-content eb-filter-img-\"><span class=\"eb-gallery-link-wrapper\"><img decoding=\"async\" class=\"eb-gallery-img\" src=\"https:\/\/ejem.com.ar\/wp-content\/uploads\/2023\/08\/camp-dengue-T_02.jpg\" image-index=\"1\" alt=\"\"\/><\/span><\/a><a href=\"https:\/\/ejem.com.ar\/wp-content\/uploads\/2023\/08\/camp-dengue-T_03.jpg\" rel=\"noopener\" data-fslightbox=\"gallery\" data-type=\"image\" class=\"eb-gallery-img-content eb-filter-img-\"><span class=\"eb-gallery-link-wrapper\"><img decoding=\"async\" class=\"eb-gallery-img\" src=\"https:\/\/ejem.com.ar\/wp-content\/uploads\/2023\/08\/camp-dengue-T_03.jpg\" image-index=\"2\" alt=\"\"\/><\/span><\/a><a href=\"https:\/\/ejem.com.ar\/wp-content\/uploads\/2023\/08\/camp-dengue-T_04.jpg\" rel=\"noopener\" data-fslightbox=\"gallery\" data-type=\"image\" class=\"eb-gallery-img-content eb-filter-img-\"><span class=\"eb-gallery-link-wrapper\"><img decoding=\"async\" class=\"eb-gallery-img\" src=\"https:\/\/ejem.com.ar\/wp-content\/uploads\/2023\/08\/camp-dengue-T_04.jpg\" image-index=\"3\" alt=\"\"\/><\/span><\/a><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Challenge \/ Purpose To encourage the population to follow simple actions to prevent the mosquito-borne disease, asking for the collective commitment as a way of care. Strategy We developed the communication proposal integrally which focused on two key complementary concepts: on one hand, the simplicity of prevention measurements, on the other hand, the request for [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":6199,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_eb_attr":"","footnotes":""},"categories":[139],"tags":[],"class_list":["post-6650","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-strategies-and-campaigns"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Give us a hand - [ejem!]<\/title>\n<meta name=\"description\" content=\"\u201cTo communicate is to build culture, and in this particular subject, the challenges is to build care and prevention culture.\u201d\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ejem.com.ar\/en\/give-us-a-hand\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Give us a hand - 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