{"id":6661,"date":"2023-07-11T00:10:22","date_gmt":"2023-07-11T00:10:22","guid":{"rendered":"https:\/\/ejem.com.ar\/intervention-in-the-tomography-room-of-the-dr-alejandro-korn-hospital\/"},"modified":"2025-01-26T21:04:29","modified_gmt":"2025-01-26T21:04:29","slug":"intervention-in-the-tomography-room-of-the-dr-alejandro-korn-hospital","status":"publish","type":"post","link":"https:\/\/ejem.com.ar\/en\/intervention-in-the-tomography-room-of-the-dr-alejandro-korn-hospital\/","title":{"rendered":"Intervention to Ward\u00a0Tomography at Hospital \u201cDr. Alejandro Korn\u201d"},"content":{"rendered":"\n

Challenge \/ Purpose<\/h4>\n\n\n\n

To convert the space of the Tomography Ward at Hospital \u201cDr. Alejandro Korn\u201d in Melchor Romero (La Plata) so that it becomes friendlier and cozier for the patients, considering that the examination tends to generate anxiety and fear in many of them.<\/p>\n\n\n\n

<\/div>\n\n\n\n

Strategy<\/h4>\n\n\n\n

After a research work with the technical and medical staff related to the use of the tomograph, we created two visual \u201cuniverses\u201d: one that makes explicit  the cultural and patrimonial characteristics of the city and the territory of the hospital to decorate the ward previously to the tomograph, and the other of a surrealistic character, where the elements of the previous universe are represented in a fantasy way, inviting the patients to discover playful stories and to live in 20 minutes of the tomography to an introspective trip, awakening the senses to their own subjectivity, where the world is a re-elaboration of each person.<\/p>\n\n\n\n

<\/div>\n\n\n\n

\u201cThere is an entire universe in each person.\u201d<\/em><\/p>\n\n\n\n

<\/div>\n\n\n\n
\"\"\/<\/span><\/a>\"\"\/<\/span><\/a>\"\"\/<\/span><\/a>\"\"\/<\/span><\/a>\"\"\/<\/span><\/a>\"\"\/<\/span><\/a>\"\"\/<\/span><\/a>\"\"\/<\/span><\/a>\"\"\/<\/span><\/a>\"\"\/<\/span><\/a>\"\"\/<\/span><\/a>\"\"\/<\/span><\/a>\"\"\/<\/span><\/a>\"\"\/<\/span><\/a><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"

Challenge \/ Purpose To convert the space of the Tomography Ward at Hospital \u201cDr. Alejandro Korn\u201d in Melchor Romero (La Plata) so that it becomes friendlier and cozier for the patients, considering that the examination tends to generate anxiety and fear in many of them. Strategy After a research work with the technical and medical […]<\/p>\n","protected":false},"author":3,"featured_media":6175,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_eb_attr":"","footnotes":""},"categories":[142],"tags":[],"class_list":["post-6661","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-visual-environment-communication"],"acf":[],"yoast_head":"\nIntervention to Ward\u00a0Tomography at Hospital \u201cDr. Alejandro Korn\u201d - [ejem!]<\/title>\n<meta name=\"description\" content=\"\u201cThere is an entire universe in each person.\u201d\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ejem.com.ar\/en\/intervention-in-the-tomography-room-of-the-dr-alejandro-korn-hospital\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Intervention to Ward\u00a0Tomography at Hospital \u201cDr. Alejandro Korn\u201d - [ejem!]\" \/>\n<meta property=\"og:description\" content=\"\u201cThere is an entire universe in each person.\u201d\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ejem.com.ar\/en\/intervention-in-the-tomography-room-of-the-dr-alejandro-korn-hospital\/\" \/>\n<meta property=\"og:site_name\" content=\"[ejem!]\" \/>\n<meta property=\"article:published_time\" content=\"2023-07-11T00:10:22+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-01-26T21:04:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ejem.com.ar\/wp-content\/uploads\/2023\/07\/cve_melchor_slide.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ejem.com.ar\\\/en\\\/intervention-in-the-tomography-room-of-the-dr-alejandro-korn-hospital\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ejem.com.ar\\\/en\\\/intervention-in-the-tomography-room-of-the-dr-alejandro-korn-hospital\\\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\\\/\\\/ejem.com.ar\\\/en\\\/#\\\/schema\\\/person\\\/ee97649009fa3915872fcaf18a3630b6\"},\"headline\":\"Intervention to Ward\u00a0Tomography at Hospital \u201cDr. Alejandro Korn\u201d\",\"datePublished\":\"2023-07-11T00:10:22+00:00\",\"dateModified\":\"2025-01-26T21:04:29+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ejem.com.ar\\\/en\\\/intervention-in-the-tomography-room-of-the-dr-alejandro-korn-hospital\\\/\"},\"wordCount\":166,\"publisher\":{\"@id\":\"https:\\\/\\\/ejem.com.ar\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/ejem.com.ar\\\/en\\\/intervention-in-the-tomography-room-of-the-dr-alejandro-korn-hospital\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ejem.com.ar\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/cve_melchor_slide.jpg\",\"articleSection\":[\"Visual Environment Communication\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ejem.com.ar\\\/en\\\/intervention-in-the-tomography-room-of-the-dr-alejandro-korn-hospital\\\/\",\"url\":\"https:\\\/\\\/ejem.com.ar\\\/en\\\/intervention-in-the-tomography-room-of-the-dr-alejandro-korn-hospital\\\/\",\"name\":\"Intervention to Ward\u00a0Tomography at Hospital \u201cDr. Alejandro Korn\u201d - [ejem!]\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ejem.com.ar\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ejem.com.ar\\\/en\\\/intervention-in-the-tomography-room-of-the-dr-alejandro-korn-hospital\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ejem.com.ar\\\/en\\\/intervention-in-the-tomography-room-of-the-dr-alejandro-korn-hospital\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ejem.com.ar\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/cve_melchor_slide.jpg\",\"datePublished\":\"2023-07-11T00:10:22+00:00\",\"dateModified\":\"2025-01-26T21:04:29+00:00\",\"description\":\"\u201cThere is an entire universe in each person.\u201d\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/ejem.com.ar\\\/en\\\/intervention-in-the-tomography-room-of-the-dr-alejandro-korn-hospital\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/ejem.com.ar\\\/en\\\/intervention-in-the-tomography-room-of-the-dr-alejandro-korn-hospital\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/ejem.com.ar\\\/en\\\/intervention-in-the-tomography-room-of-the-dr-alejandro-korn-hospital\\\/#primaryimage\",\"url\":\"https:\\\/\\\/ejem.com.ar\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/cve_melchor_slide.jpg\",\"contentUrl\":\"https:\\\/\\\/ejem.com.ar\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/cve_melchor_slide.jpg\",\"width\":1920,\"height\":600},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/ejem.com.ar\\\/en\\\/intervention-in-the-tomography-room-of-the-dr-alejandro-korn-hospital\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/ejem.com.ar\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Intervention to Ward\u00a0Tomography at Hospital \u201cDr. Alejandro Korn\u201d\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/ejem.com.ar\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/ejem.com.ar\\\/en\\\/\",\"name\":\"[ejem!]\",\"description\":\"Comunicaci\u00f3n Creativa\",\"publisher\":{\"@id\":\"https:\\\/\\\/ejem.com.ar\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/ejem.com.ar\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/ejem.com.ar\\\/en\\\/#organization\",\"name\":\"[ejem!] Comunicaci\u00f3n Creativa\",\"url\":\"https:\\\/\\\/ejem.com.ar\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/ejem.com.ar\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/ejem.com.ar\\\/web2023\\\/wp-content\\\/uploads\\\/2020\\\/08\\\/ejem-logo-identidad-v200.png\",\"contentUrl\":\"https:\\\/\\\/ejem.com.ar\\\/web2023\\\/wp-content\\\/uploads\\\/2020\\\/08\\\/ejem-logo-identidad-v200.png\",\"width\":200,\"height\":73,\"caption\":\"[ejem!] Comunicaci\u00f3n Creativa\"},\"image\":{\"@id\":\"https:\\\/\\\/ejem.com.ar\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.behance.net\\\/ejemcomunic\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/ejem.com.ar\\\/en\\\/#\\\/schema\\\/person\\\/ee97649009fa3915872fcaf18a3630b6\",\"name\":\"admin\",\"sameAs\":[\"https:\\\/\\\/ejem.com.ar\\\/web2023\"],\"url\":\"https:\\\/\\\/ejem.com.ar\\\/en\\\/author\\\/admin\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Intervention to Ward\u00a0Tomography at Hospital \u201cDr. Alejandro Korn\u201d - [ejem!]","description":"\u201cThere is an entire universe in each person.\u201d","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ejem.com.ar\/en\/intervention-in-the-tomography-room-of-the-dr-alejandro-korn-hospital\/","og_locale":"en_US","og_type":"article","og_title":"Intervention to Ward\u00a0Tomography at Hospital \u201cDr. Alejandro Korn\u201d - [ejem!]","og_description":"\u201cThere is an entire universe in each person.\u201d","og_url":"https:\/\/ejem.com.ar\/en\/intervention-in-the-tomography-room-of-the-dr-alejandro-korn-hospital\/","og_site_name":"[ejem!]","article_published_time":"2023-07-11T00:10:22+00:00","article_modified_time":"2025-01-26T21:04:29+00:00","og_image":[{"width":1920,"height":600,"url":"https:\/\/ejem.com.ar\/wp-content\/uploads\/2023\/07\/cve_melchor_slide.jpg","type":"image\/jpeg"}],"author":"admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"admin","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ejem.com.ar\/en\/intervention-in-the-tomography-room-of-the-dr-alejandro-korn-hospital\/#article","isPartOf":{"@id":"https:\/\/ejem.com.ar\/en\/intervention-in-the-tomography-room-of-the-dr-alejandro-korn-hospital\/"},"author":{"name":"admin","@id":"https:\/\/ejem.com.ar\/en\/#\/schema\/person\/ee97649009fa3915872fcaf18a3630b6"},"headline":"Intervention to Ward\u00a0Tomography at Hospital \u201cDr. Alejandro Korn\u201d","datePublished":"2023-07-11T00:10:22+00:00","dateModified":"2025-01-26T21:04:29+00:00","mainEntityOfPage":{"@id":"https:\/\/ejem.com.ar\/en\/intervention-in-the-tomography-room-of-the-dr-alejandro-korn-hospital\/"},"wordCount":166,"publisher":{"@id":"https:\/\/ejem.com.ar\/en\/#organization"},"image":{"@id":"https:\/\/ejem.com.ar\/en\/intervention-in-the-tomography-room-of-the-dr-alejandro-korn-hospital\/#primaryimage"},"thumbnailUrl":"https:\/\/ejem.com.ar\/wp-content\/uploads\/2023\/07\/cve_melchor_slide.jpg","articleSection":["Visual Environment Communication"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/ejem.com.ar\/en\/intervention-in-the-tomography-room-of-the-dr-alejandro-korn-hospital\/","url":"https:\/\/ejem.com.ar\/en\/intervention-in-the-tomography-room-of-the-dr-alejandro-korn-hospital\/","name":"Intervention to Ward\u00a0Tomography at Hospital \u201cDr. Alejandro Korn\u201d - [ejem!]","isPartOf":{"@id":"https:\/\/ejem.com.ar\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ejem.com.ar\/en\/intervention-in-the-tomography-room-of-the-dr-alejandro-korn-hospital\/#primaryimage"},"image":{"@id":"https:\/\/ejem.com.ar\/en\/intervention-in-the-tomography-room-of-the-dr-alejandro-korn-hospital\/#primaryimage"},"thumbnailUrl":"https:\/\/ejem.com.ar\/wp-content\/uploads\/2023\/07\/cve_melchor_slide.jpg","datePublished":"2023-07-11T00:10:22+00:00","dateModified":"2025-01-26T21:04:29+00:00","description":"\u201cThere is an entire universe in each person.\u201d","breadcrumb":{"@id":"https:\/\/ejem.com.ar\/en\/intervention-in-the-tomography-room-of-the-dr-alejandro-korn-hospital\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ejem.com.ar\/en\/intervention-in-the-tomography-room-of-the-dr-alejandro-korn-hospital\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/ejem.com.ar\/en\/intervention-in-the-tomography-room-of-the-dr-alejandro-korn-hospital\/#primaryimage","url":"https:\/\/ejem.com.ar\/wp-content\/uploads\/2023\/07\/cve_melchor_slide.jpg","contentUrl":"https:\/\/ejem.com.ar\/wp-content\/uploads\/2023\/07\/cve_melchor_slide.jpg","width":1920,"height":600},{"@type":"BreadcrumbList","@id":"https:\/\/ejem.com.ar\/en\/intervention-in-the-tomography-room-of-the-dr-alejandro-korn-hospital\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/ejem.com.ar\/en\/"},{"@type":"ListItem","position":2,"name":"Intervention to Ward\u00a0Tomography at Hospital \u201cDr. Alejandro Korn\u201d"}]},{"@type":"WebSite","@id":"https:\/\/ejem.com.ar\/en\/#website","url":"https:\/\/ejem.com.ar\/en\/","name":"[ejem!]","description":"Comunicaci\u00f3n Creativa","publisher":{"@id":"https:\/\/ejem.com.ar\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ejem.com.ar\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/ejem.com.ar\/en\/#organization","name":"[ejem!] Comunicaci\u00f3n Creativa","url":"https:\/\/ejem.com.ar\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/ejem.com.ar\/en\/#\/schema\/logo\/image\/","url":"https:\/\/ejem.com.ar\/web2023\/wp-content\/uploads\/2020\/08\/ejem-logo-identidad-v200.png","contentUrl":"https:\/\/ejem.com.ar\/web2023\/wp-content\/uploads\/2020\/08\/ejem-logo-identidad-v200.png","width":200,"height":73,"caption":"[ejem!] Comunicaci\u00f3n Creativa"},"image":{"@id":"https:\/\/ejem.com.ar\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.behance.net\/ejemcomunic"]},{"@type":"Person","@id":"https:\/\/ejem.com.ar\/en\/#\/schema\/person\/ee97649009fa3915872fcaf18a3630b6","name":"admin","sameAs":["https:\/\/ejem.com.ar\/web2023"],"url":"https:\/\/ejem.com.ar\/en\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/ejem.com.ar\/en\/wp-json\/wp\/v2\/posts\/6661","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ejem.com.ar\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ejem.com.ar\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ejem.com.ar\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/ejem.com.ar\/en\/wp-json\/wp\/v2\/comments?post=6661"}],"version-history":[{"count":5,"href":"https:\/\/ejem.com.ar\/en\/wp-json\/wp\/v2\/posts\/6661\/revisions"}],"predecessor-version":[{"id":6862,"href":"https:\/\/ejem.com.ar\/en\/wp-json\/wp\/v2\/posts\/6661\/revisions\/6862"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ejem.com.ar\/en\/wp-json\/wp\/v2\/media\/6175"}],"wp:attachment":[{"href":"https:\/\/ejem.com.ar\/en\/wp-json\/wp\/v2\/media?parent=6661"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ejem.com.ar\/en\/wp-json\/wp\/v2\/categories?post=6661"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ejem.com.ar\/en\/wp-json\/wp\/v2\/tags?post=6661"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}