Challenge / Purpose

To generate an attractive proposal for adolescents that visit “Punto A (Point A)”, a space of advice for adolescents from the Health Ministry at Tecnópolis, inviting them to address themes such as: right to a comprehensive health, sexuality without pressure or violence, gender perspective, identity and diversity. 

Strategy

We designed a space with recreational and interactive resources aimed at adolescents such as: “Wheel of fortune without violence” to defy prejudice and gender stereotypes, 

Modular structures to represent different concepts about gender identity, sexual orientation and body image y play with diversity, a mural with QR codes to discover audiovisual celphone messages from adolescents; scenography that can be turn into Instagram images; photocalls to virilize messages that reinforce gender equity, inclusion and non-chauvinist violence, and thematic merchandising.

“Adolescent advice. Clarify doubts. Activate rights.”