Challenge / Purpose

Encourage men to be able to identify chauvinist mandates, so that they can question them and build new masculinities.

Strategy:

We developed the landing campaign addressed to men adolescents and young men, as well as a graphic notification and a series of stickers for Whatsapp that propose a masculinity model without violence or stereotypes.

We must have the courage to question the chauvinism that circulates among us. To break with violence, not with friendship.