Challenge / objective

To disseminate the work carried out by the Spotlight Initiative in Argentina since 2019 highlighting the actions carried out and their results.

Strategy:

We developed the claim and the identity of the campaign with the aim of making visible the key contributions of the Initiative for the end of gender violence in Argentina, with a strong anchor in the platform sinviolenciasdegenero.ar . For this purpose, we created plaques, carousels and audiovisuals for social networks, radio and PNT spots, brochures, stickers and institutional notebook. We also made the integral advertising in networks with plaques, reels and audiovisuals and in national and local radio stations in the province of Salta.

“Let’s be part of the transformation. Let’s put an end to violence”.