Challenge / objective

Develop a website to highlight the importance of considering demographic changes and trends in public policy, seeking to illustrate their impacts and share possible strategies to face future challenges.

Strategy:

We carried out a content mediation process to disseminate a complex topic such as the economic impact of demographic transformations and the imbalances they generate in the financing of development and social welfare. For this purpose, we produced an audiovisual presentation with simple and didactic animations as well as a series of interactive contents in Genially to illustrate different concepts. The website also compiles information on Latin American country profiles.

“Thinking demographic resilience policies to build development.”