Challenge / objective

Development of branding for the “Getting to zero” initiative, unintentional pregnancies and violence against girls and adolescents.

Strategy:

We carried out a participatory process with program referents to develop the initiative’s graphic brand and claim. We drafted the institutional visual identity manual with protocols for its use and application.

We also produced an animated audiovisual for the dissemination of this initiative.

“For a world in which every pregnancy is wanted, and in which every young person reaches their full development.”