Challenge / Purpose
To spread the new provice service, line 0800, for the prevention and elimination of Gender-based violence.
Strategy:
To launch the new free-of-charge Gender-based violence from the Province Council of Jujuy province Women and Gender Diversity telephone helpline advice. We developed the naming and the company’s identity, the web landing, radio spots and the audio clips for closed circuits and loudspeakers systems, plates and gifs for social networks, messages and stickers for Whatsapp.
“For the gender-based violence to stop existing, all people must act. Call 0800-888-4363 free of charge#PodemosHablarJujuy (We can talk Jujuy)”