Challenge / objective

Development of an integral communication proposal for the 40th anniversary of UNICEF in Argentina”.

Strategy:

We built an integral creative concept for the 40th anniversary of the institution. The first project for this celebration was the Tree of Rights in the television event “A sun for children”, where each leaf represented an essential right for children to grow strong and happy: health, education, protection and inclusion.

Then we made the exhibition that was on display during November and December at the Palacio Libertad. The proposal consisted of a tour through different stations that exhibited photographic documentation and statistical data related to the history of the institution, as well as an interactive station with a game for teenagers.

“A story to share. 14,600 days making a better world for the boys and girls of Argentina.”