Challenge / objective

Strengthen communication strategies in the areas of prevention and response to gender-based violence, child marriages and forced early unions.

Strategy:

We developed the identity of the Aliadas initiative: naming, graphic branding, claim. We designed materials for social networks and internal presentations. Also, we carried out the design of the new web site which includes a repository of materials and a geo-referenced map of Initiatives in the area of Child Marriages and Early Unions. We manage the mass mailing of mails from a database of 25,000 users.

“For childhood and adolescence free of child marriages and unions”.