Challenge / purpose

To develop a regional communication plan for human trafficking prevention and awareness in 7 countries of South America, in Spanish and Portuguese.

Strategy:

We designed the campaign identity (claim, conceptual and graphic proposal) composed of different graphic materials such as posters, brochures, self-adhesive labels for healthcare industry; pieces for social networks (badges, gifs, stories, animations) and radio spots. We develop the web landing with awareness contents and the production repository database. 

#Warning Human trafficking Beware! You could be in danger