Let’s make it clear

Customer: Spotlight Initiative   |    Date:  September 2019   |    Tipe of Project:  Strategies and campaigns    |   Subjet: Gender-based violence , comprehensive sexual education.     

Challenge / Purpose

To transform educational violence prevention experience into life significant experience and to promote diversity respect and deconstruction of stereotypes. 

Strategy

In the context of the events carried out in La Plata and San Salvador de Jujuy, we designed a space of a youth meeting with a recreational circuit developed to interact, play and reflect on. The “Wheel of fortune Play” invited them to defy prejudices and stereotypes, the creative workshop “Trapitos al sol” summoned them to make violence and mistreatment visible. And the recreational and educative merchandising was also a creative resource to take something for them to help continue thinking about the subject.