Challenge / Purpose

To design a card pack inspired in Spanish cards, we intervened various cards in order to promote gender-based violence prevention messages, equity and respect to diversity.

Strategy

We produced this playing card game in the context of the Campaign “#Let’s make it clear” to prevent violence against girls and women. Among the designed cards messages about deconstruction of feminine and masculine stereotypes are highlighted; the sexual diversity, to say no to bullying, to eliminate; to promote the use of prophylactic, the respect to consent, shared maternity/paternity; equity between gender; feminine empowerment, among other subjects.

“Let’s be kings, queens, or what we like the most; let’s defeat violence; for the diversity to shine as gold and let’s raise de equity cup.“.