Challenge / Purpose

To make society aware of the worrying reality of femicides, travesties murders as part of the  serious violence problem due to gender reasons.

Strategy

In 2020, a comprehensive proposal of this campaign was developed for the “Day of Women fight” on the 8^th of March, that was then updated in 2021: concept and creativity, special obituary section, and graphic advertising for the Clarín newspaper, audiovisual and radio spot, audiovisual and graphic pieces for social networks (Instagram, Facebook, Twitter). Stickers for Whatsapp.

“They are not just figures. They are stories and lives. Let us build a society without gender violence. #Stopwithfemicides”.