Challenge / objective

Produce two institutional videos in relation to the visit of the Director of PAHO in the framework of a meeting on the technical cooperation of the organization in the 24 jurisdictions of Argentina during the 2024-2025 biennium.

Strategy:

We made the integral production of an audiovisual based on the curation of inputs (videos of missions, pre-recorded testimonies and photographs) provided by the organization and then developed a script that integrated the achievements of cooperation with the provinces in the 2024-2025 biennium.

Through icons and visual elements and the incorporation of selected archival material, a high-impact institutional document was obtained and presented during the visit to Argentina of the Director of PAHO, Dr. Jarbas Barbosa.

We also made a press video after the Director’s visit with the different visits and meetings held.

“Together we contribute to improving the health of all of Argentina.”